Recent Posts
The Impact Of Structured Data and Rich Snippets for Your Site
As one of the peak SEO prizes, rich snippets can offer your site the top spot on SERPs (search engine results pages). Whether you...
The Path to SEO Success: Schema, Structured Data and Rich Snippets
The success of many businesses depends on their visibility to clients. Each year, company owners become increasingly aware of how well-designed Search Engine Optimization...
The Cost of the Lead-to-Lease Data Disconnect
Based on years of marketing experience in the property management industry, All Points Digital co-founder, Jason Mazur, understands the many ways that incomplete lease...
Digital Marketing for Apartments in 2024
My name is Jason Mazur and I am the cofounder of All Points Digital. My background is all digital marketing for eCommerce, B2B, and...
Best Podcasting Equipment in 2024: Guide to Software, Tools & More
Disclaimer: This blog post contains affiliate links and any purchases made through such links will result in a small commission that helps to keep...
How to Evaluate Digital Marketing Agencies
As business owners, you already know that marketing is crucial to your success. However, expanding effectively into the digital marketing space or increasing the...
How Recent GMB Updates Impact Your Business
If you own and operate a local business, you likely live and die by the MAP pack. For small businesses that rely on a...
Google Performance Max Campaigns 101
In 2021, Google introduced Performance Max campaigns at their Google Marketing Live conference. Google announced that these new campaigns would build upon the learnings...
8 Most Impactful Digital Marketing Trends For 2024 According To Industry Experts
In recent years, the world of digital marketing has undergone a massive shift. With shifting consumer behaviors and new technologies, brands must keep up...
Must Know Digital Marketing Terms
Every business leverages digital marketing. From local businesses utilizing Google Business Profile (formerly, Google My Business or GMB) to e-commerce companies leveraging Google Shopping,...