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Google Performance Max Campaigns 101
In 2021, Google introduced Performance Max campaigns at their Google Marketing Live conference. Google announced that these new campaigns would build upon the learnings...
8 Most Impactful Digital Marketing Trends For 2022 According To Industry Experts
Within the past two years, the world of digital marketing has undergone a massive shift. With shifting consumer behaviors and new technologies, brands must...
Must Know Digital Marketing Terms
Every business leverages digital marketing. From local businesses utilizing Google My Business to e-commerce companies leveraging Google Shopping, online commerce remains the main driver...
Google My Business: What is it and Why Do I Need It?
Google is the world’s most visited website; the site currently holds more than 92% of the search engine market share. Google My Business is...
Why You Need to Develop a Digital Skillset
To be an effective digital marketer, it’s more important than ever to develop a range of digital skills and experiences. A digital skillset helps...
Featured Posts
How Recent GMB Updates Impact Your Business
If you own and operate a local business, you likely live and die by the MAP pack. For small businesses that rely on a...
Digital Marketing for Apartments in 2022
My name is Jason Mazur and I am the cofounder of All Points Digital. My background is all digital marketing for eCommerce, B2B, and...
Best Podcasting Equipment in 2022: Guide to Software, Tools & More
Disclaimer: This blog post contains affiliate links and any purchases made through such links will result in a small commission that helps to keep...
The Best Paid & Free Copywriting Courses & Resources in 2022
Disclaimer: This blog post contains affiliate links and any purchases made through such links will result in a small commission that helps to keep...
How Does Google My Business Products Work?
Google constantly iterates Google My Business (GMB). So, how do businesses take advantage of the GMB platform? First, keep an eye on your GMB...
The Ultimate Small Business Guide to Digital Marketing ROI
In a recent survey we conducted, we discovered out that 45% of small and medium-sized businesses (SMBs) do not measure the ROI (return on...
How to Build a Dynamic XML Sitemap for Google Search Console & SEO
At this point an "XML site map" is something many marketers and even small business owners with a general understanding of SEO are at...
Glossary Pages: The Missing Ingredient in Your Content Marketing Mix
When developing a content marketing strategy, it’s important to create a variety of content types to reach users at every stage of the sales funnel, from information...