How to Write Better Ads with AI Copywriting

Have you ever felt a sense of déjà vu while looking at your keyword research and then wondered how in the heck to bring new life to one more variation of it? Does an impending holiday bring with it the annual challenge of weaving seasonal flair with the voice of your brand? If you’ve been copywriting for any amount of time, the answer is likely a resounding yes to these questions and many other periodic writing hurdles. However, leveraging the benefits of AI copywriting tools can offer time-saving support while boosting the quality and impact of your work overall. Keep reading to learn more about these benefits, as well as specific strategies for maximizing your ads using AI tools.

3 Benefits of AI Copywriting

What is AI copywriting? AI copywriting is when writers use AI to complete or assist with various writing tasks, such as brainstorming, drafting, editing, or gathering research. For a more detailed overview of this process, DesignRush provides a step-by-step guide to content generation using AI tools. Using AI tools such as ChatGPT to aid in the writing process is one of the many ways to make AI work for your business needs. Check out 3 benefits of integrating AI copywriting into your routine below:

1. Save yourself some stress. When deadlines loom or you’ve got a limited time to publicize a special or exclusive offer, this is usually when you’ll get that unexpected cold or schedule disruption. Instead of having to come up with a unique angle or a compelling call-to-action when you can barely see past the tissue in front of your nose, AI can reduce your stress with some quick content generation or other writing support. However, using AI copywriting tools are not only helpful during challenging circumstances. Skip starting from scratch, figuring out a new content type on your own or negotiating the arrival of writer’s block. Instead, work with an AI tool when crafting an ad or for many other writing tasks!
2. Speed up your process. Generally, a pointed prompt to an AI tool can streamline, simplify and speed up your task completion time, whether you need a list of brainstorming ideas or multiple drafts of an email. For example, in looking over your content calendar or task list for the month, you may find that a plethora of written content, such as ads, social media posts and blog posts, are needed around a single topic. Using AI tools, start with one piece you’ve carefully crafted and transform it into drafts of various content types. AI use also makes the research process faster, which is often one of the more labor and time-consuming parts of the writing work.
3. Get yourself some backup. Whether you are doing all of the writing yourself or just want some extra peace of mind regarding your content, consider trying out some of the available AI copywriting tools. For example, Search Engine Land highlights that using these tools can help ensure compliance with industry-specific content requirements – many of which may otherwise be unknown to you, especially if you are newer to writing that kind of content. From consistency with brand voice and style to basic proofreading and grammar checks, these tools can help make you feel like you have a team behind you, even if you don’t!

Ways to Improve Ads with AI Copywriting

AI tools can assist with a wide range of writing tasks. To amp up your ad impact or ensure that your current practices are being maximized to their potential, consider using AI copywriting in one or more of the following ways:

1. Prompt feedback for revision. Embrace the drafting and brainstorming process by knowing that you have an evaluator on hand (prior to any other human reviewer, of course) who will call you out on your wordiness or stylistic inconsistencies that don’t align with the brand. In addition to standard editorial duties, AI can also support keyword optimization. This way, you can ensure that your ads are as relevant and engaging as possible.
2. Submit inquiries targeting a specific platform. If your ad is destined for a certain social media platform, then direct AI to provide sample ads suitable for that space or to provide feedback on your intended ads. These tools can also be used to identify not just for whom ad copy is particularly suited but also when its delivery will be most impactful.
3. Request multiple variations of the same ad. Whether you are looking for personalized versions or multiple versions to test prior to a final selection, using AI can help speed up this generation process. Trying to create similar versions to A/B test ad copy can be daunting; however, AI offers plenty of variations during this monotonous step.

The thoughtful and targeted use of AI copywriting offers benefits for writers and businesses alike. Although its incorporation into your current practice is not without caveats and potential pitfalls, AI can help with writing better ads and maximizing the impact and reach of your marketing efforts. To learn more about putting AI to work for your business, All Points Digital offers customized AI solutions in addition to an extensive range of digital marketing services. Contact us today to learn more!