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social media marketing books

The 21 Best Social Media Marketing Books Every Strategist Needs to Read

Disclaimer: This blog post on social media marketing books contains affiliate links and any purchases made through such links will result in a small commission...
learn how google reviews drive local seo

How Google Reviews Drive Local SEO Results

Did you know that Google reviews (or reviews in general) increasingly drive local SEO results? We are all aware that search results drive business. In...
the best marketing books of 2018

The 33 Best Marketing Books of 2018

Disclaimer: This blog post contains affiliate links and any purchases made through such links will result in a small commission that helps to keep...

Your Last-Minute Guide to GDPR, Personal Data Protection and Digital Marketing

If you live and breathe digital marketing, then you’ve been hearing and reading quite a lot about a certain four-letter acronym that’s about to...
content marketing works like networking

Content Marketing Works Like Networking

The personal touch. Introductions. Recommendations. Referrals. Prospecting. This is why we network. To build personal connections that help us and allow us to help others...

How the Facebook News Feed Algorithm Updates Have Impacted Brand and Business Pages

The day that every social media manager had been dreading for some time finally dawned one cold morning in January 2018. That was the...
what the decrease means in digital ad spend for your business

What Does the Drop in Digital Ad Spend Mean?

Recently, news reports depict many Fortune 500 companies reducing digital ad spend. In particular, some of the top advertisers in the world, such as...

Influencer Marketing VS Content Marketing: Can They Work Together?

This article was written by:  Evdokia Bairampa is a marketing and communications manager at Intellyo. Let's start with the principles. Influencer and content marketing aim to meet...

How to Leverage Social Media Insight for Content Creation

In the age of social media, paid advertising has become less efficient and more expensive. People try to avoid ads at any cost because...

7 Warning Signs When Interviewing an SEO Consultant

Whether you’re getting ready to interview a potential SEO for your in-house team, or you are looking to hire an SEO consultant, the fear...