“RESEARCH SHOWS THAT OF ALL MARKETING ACTIVITIES EMAIL MARKETING DELIVERS THE BEST ROI. MANY SMBS USE EMAIL MARKETING AS A LOW-COST METHOD OF STAYING IN TOUCH WITH THEIR CUSTOMERS AND POTENTIAL CUSTOMERS. USUALLY, COMPANIES WILL ADVERTISE AN EMAIL OPT-IN ON THEIR SITE AND BUILD THEIR DATABASE THAT WAY. AS NEW OFFERS AND PRODUCT UPDATES ARISE, RELEVANT SEGMENTS OF THE DATABASE WILL BE SENT EMAILS.”
Why does email marketing works so well? For starters, frequency. At least 91% of consumers check their email daily! But, more importantly, email opens a new and valuable channel that helps businesses engage with customers.
Effective email marketing engages with existing and prospective consumers organically. To kickstart any email strategy, consumers must create and build a distribution list based on customers opting into the communication. Yes, as a business owner, you own your distribution list (not a third party platform). For example, over the last few years, companies relied on Facebook for communication. Yet, when Facebook changes their algorithm, their visibility suffers and their business frequently fails. However, a business owns (and works hard to obtain) their distribution list. As a result, take pride in your contacts and reap the rewards. Email converts better because people choose to stay informed!
As a result, email marketing remains the dominant customer communication channel. But, only if an effective strategy and approach occurs.
How do I start email marketing?
First and foremost, start with a plan. Any effective email marketing plan must include a desired outcome, along with action-oriented tactics that help grow your email list. Although services sell distribution lists, this tactic remains ineffective at delivering a high ROI.
“PURCHASED LISTS ARE INEFFECTIVE. IF YOU SEND EMAILS TO A LIST OF PEOPLE WHOSE CONTACT INFO YOU BOUGHT, MANY OF THE EMAILS WILL GET IDENTIFIED AS SPAM. SOME SPAM FILTERS WILL FLAG A CAMPAIGN IF ANYONE WITH THE SAME IP HAS SENT SPAM IN THE PAST. WHEN YOU USE [AN EMAIL PROVIDER, SUCH AS MAILCHIMP], YOUR EMAIL IS DELIVERED THROUGH OUR SERVERS, SO IF ONE PERSON SENDS SPAM, IT COULD PREVENT OTHER USERS’ EMAILS FROM REACHING INBOXES.”
Next, realize that a successful email strategy requires time. Why? Building an email list from scratch takes time and patience, but ultimately yields exceptional rewards. For example, customers or potential customers “opt-in” and want to remain informed about your company, services and products. Additionally, email campaigns build trust over time. For example, many companies think about the next sale as the most important step. Yet, effective email marketing typically starts with a “get to know you” period through a Welcome series. These provide an authentic way to share the story behind the brand and the why you are in business.
Email Template Design Tips
Finally, create an email template that reflects your brand, voice and strategy. Fortunately, many
- Deliver Clean & Concise Content – the most effective emails deliver a clean and concise message.
- Include the Right Call to Action (CTA) – understand why you are sending the email and be sure the CTA aligns with the purpose of the message.
- Personalization – personalization relies on obtaining real customer information because eventually enhanced email options, which drive results, rely on accurate information.
- Ensure Responsive Design – always preview the email on desktop, mobile and tablet views and keep in mind people read emails on different devices during the design phase.
Fortunately, most of the most respected and comprehensive email marketing software provides offers a plethora of design options, along with free-to-paid plans.
Are there any free email marketing services?
Like all software services in the digital age, email marketing companies offer freemium models. For companies growing their email distribution list, then many of the following email service providers offer a tremendous opportunity.
The best email marketing software providers include lots of easy-to-use design features that help any novice marketer create an amazing email template and manage distribution lists. Additionally, the most useful email software providers create widgets that work with CMS tools and easily fit into websites built on common programming (like WordPress). As a result, marketers can simply add an email sign up form to their site, which obviously helps generate more email opt-ins.
Also, the best email providers enable customization as well. Therefore, as your email campaigns develop, marketers can work with their development team and make custom features that work within their existing operations. From offering basic necessities that jumpstart an email campaign to advanced features and customization, look for an email provider that grows with your ambitions.
What are the top free email marketing service providers?
So, where should new marketers begin? Start with a quick search and start reviewing the most well rated email providers. Review the initial pricing plans and think how your email strategy will grow. For example, certain offerings charge per email, so if you plan to start slow and send monthly updates, then this might be an option. Conversely, for some businesses, sending weekly (or possibly daily) email updates mean a fixed monthly cost makes sense.
Therefore, while reviewing email providers, think about your strategy and how you’ll send email (and who will send the emails). For example, think about the user interface and the intuitive nature of building the email template or updating each email campaign. Finally, sign up for free trials and test the functionality prior to actually kicking off your customer campaigns.
So, what are some of the top email providers?
“We make email marketing easier, faster, and, well, funner. Awe-inspiring templates. Easy-to-use editor. Powerful list-building tools. Expert advice and live support. Constant Contact delivers everything you need to connect with customers, grow your business, and watch big-time results pour in—in real time. So pop some popcorn. It doesn’t get more fun than that.”
“Design for the business you want to be. You don’t have to be a designer or tech whiz to use Mailchimp. Our design tools make it easy to create sophisticated campaigns that shine a light on the best of your business. With millions of customers come millions of insights. Mailchimp puts your data to work so you can gather insights on your most successful campaigns and get personalized advice for your next move.”
“Simplify the way you drive customer engagement and achieve your business goals with email marketing campaigns. Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and actionable analytics, all powered by a leading email marketing services. Additionally, understanding email marketing campaign performance is critical to optimizing engagement and demonstrating results. With our email marketing service, key metrics are at your fingertips.
“MailJet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! That’s why we created Mailjet in 2010, to build simple email experiences with a powerful impact. Today’s best teams thrive on collaboration, which is why our technology brings Marketers and Developers together on one platform to accelerate their business growth with email.”
“SendPulse offers a drag and drop email editor allows you to quickly and easily create professional email templates. You do not need technical skills or HTML knowledge to create a template. Also, with Automation 360 you can set up email send-out, web push notifications, and SMS flows depending on variables, events, and the actions your users take. Analyze the activity of your subscribers, segment your mailing list, and use a personal approach in working with them. Plus, address your customers by name, inserting any information you have about them into your emails. Finally, create a unique subscription form using your corporate colors and style. Place it on your site, collect subscribers, and send emails to them.”
“SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. Our platform combines a robust suite of email and SMS messaging services within a single, user-friendly solution. Plus, no technical skills required because users simply drag and drop the design blocks you want to build a sleek and well-designed newsletter in just a few clicks. SendinBlue allows you to collect the email addresses and contact information from prospective customers and subscribers with ease. Go further with SendinBlue with advanced features like marketing automation. Optimize your contact management with personalized workflows: SendinBlue offers out-of-the-box 8 automation workflow templates to improve your user experience with just a few clicks. Try everything from welcome emails, abandoned cart reminders, and more; the possibilities are endless.”
“MailerLite started as a web design agency, but soon discovered email marketing and fell in love with it. Additionally, MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. MailerLite provides all the latest email marketing features designed to help you grow subscribers and build stronger relationships. Sign up for a free account to try everything including our Drag & Drop Editor and Automation features. Forget about hiring a designer. Our Drag & Drop editor allows you to build professional and beautiful newsletters on your own. No HTML skills required!”