This article was written by:
Ashley Lipman, a content marketing specialist.
Running a successful website is not an easy task. There are hundreds of millions of active sites on the internet, and nearly every niche that you can imagine has been covered in some way. This means there is a lot of competition for eyeballs and not every site can succeed and become popular.
One of the best ways to measure the success of your website is to check out and measure your metrics. There are various metrics you can check out, that can tell you how visitors are interacting with your site in many ways. One in particular that is important is your conversion rate.
This measures how many people visiting your site actually convert and complete an action you want them to. This could include buying a product, paying for a service, providing their email or a range of other things.
This article is going to take a closer look at a few different tips to increase the conversion rate of your site.
Have Great Customer Service
One of the most important parts of any website or business is customer service. People may have questions or concerns about your site, product or service, and if you can’t answer them quickly or effectively, you may lose a potential conversion. You should aim to respond to customer inquiries quickly and with accuracy.
In addition to having quick and reliable customer service professionals, you could also utilize live chat functionality. It will allow people to get the answers they want quicker than ever. Providing them with all of the information they need quickly, can help them convert. Check out this roundup article from Accuweb Hosting to learn more about some of the best live chat software out there.
If you notice that your conversion rate is dipping and are unsure why, testing is something you should consider doing. By performing tests, you should be able to uncover why your rate is dropping and what you need to do to fix it. In addition to tests showing you what works and doesn’t work, you can also test new ideas or strategies and measure their results.
While this can take a bit of time, it can be well worth it. There is no use promoting content or offers that your target simply isn’t interested in. By testing what works and what doesn’t, you can optimize your site in a way that will increase your conversions and provider visitors things that they actually want.
Optimize the Design of Your Site
While the content of your website are important when it comes to conversion rates, so is the design of your site. How your site looks and even how it navigates can all play into if a person will convert or not. If the site is too busy or tough to navigate, people are likely to click away.
Your site and its design should be straightforward, simple and fairly minimalistic. People will have a first impression of your site that is almost directly tied to the design, not the content, and first impressions are very important. If you can simplify the design to keep the reader focused on what matters, it can go a long way.
Have a Strong Call-to-Action
While it might seem overly simple, having a strong call-to-action can sometimes be all you need to see an increased conversion rate. A call-to-action (CTA) is designed to prompt an immediate response or action. It could be a Youtuber asking the audience to like and subscribe, or a button on your website to encourage someone to click it.
Simply asking someone to do something can often have great results, and that is why CTAs can be so important. Of course, just like with everything, be sure to test out some different calls to action. A CTA that works for one type of site may not work for yours, so be sure to keep that in mind. Also, your CTAs can be different on separate pages, just make sure that they all lead to the same place.
Increase the Speed of Your Website
Attention spans today are shorter than they ever have been before. People want things immediately, and if things take a bit of time, many people simply don’t wait around for them. Even a delay of around a second or two can be enough for people to click away. As a result, you need your site to load and perform as quickly as possible.
Some ways to improve the speed of your site include optimizing images, using less media, use a content distribution network, and enable compression. As your site speeds up, you should see more people sticking around, which should help your conversion rate improve.
In conclusion, the tips in this article should be able to help you increase the conversion rate of your site.
Ashley is an award-winning writer who discovered her passion in providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches.