This article was written by:
Ashley Lipman, a content marketing specialist.
Did you realize that you only have around 7 seconds to make a first impression on a consumer? Blowing the opportunity to make an impact in this short amount of time can cost you a lot of sales leads. One of the best ways to make a great first impression on a potential customer is by providing them with a functional and appealing website. As a result, building an audience requires some deliberative steps.
Whether your business is retail-based or you own a nursing home, creating an audience for your website is imperative. Luckily there are a number of nursing home marketing strategies and techniques that can be used to make an impact.
If you are trying to build an audience for your business website, consider the following tips.
Tailoring Your Content to Fit Your Customer’s Needs
One of the biggest mistakes most business owners make when it comes to their website content is being too broad with the subject matter. Trying to appeal to a large audience is acceptable, but you want to give you core audience what they need first. This means that all of the content on your website must align with the needs of your demographic.
Getting information about who your audience is and what they are looking for is essential. With this information, you can find a voice for your brand. Having a unique voice is a great way to make your brand stand out and shine above the competition. Often times, you will need to consult with marketing professionals to get this information in place.
Work On Promoting Website Content
Some business owners think that all they have to do to get quality sales leads is to create a website and wait. In reality, driving traffic to a new website is a very challenging process. Instead of simply relying on organic search engine traffic to get more people on your site, try taking proactive steps, such as social media or paid search.
Modern consumers spend a lot of their day on social media platforms like Twitter, Facebook and Instagram. Using these platforms to both engage with consumers and promote the content on your website is crucial. The key to having success with this type of marketing is authenticity and consistency. Posting something to social media on a daily basis is a great way to stay fresh in the minds of consumers.
Provide Special Content Regularly
Most people want to feel like they are apart of a movement when using a company. This is why you need to work on developing special content like video seminars or e-books for your audience. If a person is genuinely interested in what your company does, they will be anxious to hear more about how they can take advantage of your products or services.
If you don’t have the time or energy needed to develop and promote this content on your own, hiring a content marketing agency is a good idea. With their help, you can produce high-quality material on a consistent basis.
Position Yourself as an Industry Leader
Building an audience requires creating a public image for your company. After all, consumers want to trust the businesses they deal with. Establishing this trust right away is crucial when trying to turn a website visitor into an actual customer.
Ideally, you want the people who visit your website to view you as a leader in your industry. The best way to do this is by staying on the cutting edge of developments within your chosen industry. Being the first to alert individuals to this new information can make them trust and respect your company more.
Social Proof is Important
As you start to drive traffic to your website, you need to focus on creating as many sales leads as possible. Providing new visitors to your website with positive reviews from former customers is a great idea. By providing this social proof, you can boost the credibility your company has in the eyes of a website visitor.
Building an Audience Takes Time
Some business owners think that building an audience for their website is an overnight thing. In reality, this process will take a while. The time and energy you invest in driving traffic to your website will definitely pay off in the long run.
Ashley is an award-winning writer who discovered her passion in providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches.