Email marketing remains one of the most prolific forms of digital marketing. In fact, as new platforms and fads come and go, email marketing continues to be one of the most useful tools a marketer has in their arsenal. So, naturally, marketers want to know, “what the most helpful email marketing tools?”
From free email marketing platforms and email marketing templates that help all marketers develop their strategy to automation software that helps manage campaigns, email continues to flourish. To help, please find some of the most well-known email marketing tools that add value to your strategy and operations.
Comprehensive Email Marketing Tools
For many marketers, an all-in-one solution is the best option. There are a few well known tools that remain very popular because they work. Plus, these comprehensive email software platforms enable campaigns to grow with marketing teams.
AWeber offers a comprehensive email platform that works for every type of marketer and each stage of company. The platform includes standard features that help jumpstart a new email strategy, while also providing advanced features that seasoned email marketers rely on for more complex campaigns. As AWeber declare, the software works for everyone.
“From the first “hello” to customer to fan, easily move subscribers to the next stage with our campaign builder. Trigger targeted, personalized email sequences based on a subscriber’s action. Use our analytics dashboard to see how many people open your emails, click links, go to your website, make a sale, and more.”
Constant Contact is another well-known, reliable and value add email platform because it works. In particular, the platform offers an expansion strategy for companies looking to test the email marketing waters. The software starts at a free price point, but starts costing more money as your email list (and desired features) grows. The Constant Contact team why their software and email marketing tools resonate with their customers.
“We make email marketing easier, faster, and, well, funner. Awe-inspiring templates. Easy-to-use editor. Powerful list-building tools. Expert advice and live support. Constant Contact delivers everything you need to connect with customers, grow your business, and watch big-time results pour in—in real time. So pop some popcorn. It doesn’t get more fun than that.”
Mailchimp offers a simple and intuitive software platform that remains one of the most popular email marketing tools on the market. For example, Mailchimp includes all of the main features that other major email solutions offer as part of the free pricing tier (with the caveat that the distribution list within the free tier). Learn why Mailchimp continues to remain one of the best email marketing tools available.
“Design for the business you want to be. You don’t have to be a designer or tech whiz to use Mailchimp. Our design tools make it easy to create sophisticated campaigns that shine a light on the best of your business. With millions of customers come millions of insights. Mailchimp puts your data to work so you can gather insights on your most successful campaigns and get personalized advice for your next move.”
Design Focused Email Marketing Tools
As an email strategy develops, marketers require more specialized tools than an all-in-one marketing tool. For example, design helps engage with prospective customers and drive action. To help, here are some email marketing tools that help with design.
My Emma offers the standard features, but focuses on visual designs. As a result, the email marketing tool helps non-designers or visual-first marketers with enhanced options to create and design email templates and campaigns. The software includes downloadable options that help customize your desired email templates as well. My Emma shares why they help marketers.
“With our powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. Our tiered Emma HQ platform makes it easy to manage your email marketing across multiple departments or locations, share templates and creative assets, and quickly approve every email before it goes out. With our pre-built apps and integrations, you can use your data to power highly-personalized messaging—and see the full impact of your emails on your larger marketing initiatives.”
Litmus helps marketers design an email campaign with an easy-to-use, web-based, drag-and-drop email editor. The software enables marketers to design email templates from scratch or leverage the existing (and customizable) templates. Plus, although Litmus offers intuitive design features, the software also includes tracking and other common features. Litmus helps marketers avoid mistakes, which provides comfort to marketers.
“Build, edit, and instantly preview your emails across 90+ clients. Plus, utilize integrations with popular email platforms to speed production and reduce errors. Catch broken links, images, and tracking, as well as test campaign load time, scan your subject line for improvements, and more with a simple, automated check. Quickly identify potential issues preventing your email from being delivered, and use actionable in-product advice to fix them.”
BombBomb offers a video email service. As opposed to other email marketing tools on the market, BombBomb helps companies send personalized video emails to prospects or existing clients. As design increasingly moves to video, BombBomb provides a unique and niche product in the email marketing world.
“BombBomb makes it easy to build relationships through email, text, and social media. BombBomb is the fastest way to record and send video messages, keeping you face-to-face with the people who matter most. Build trust faster, convert more leads, and generate more referrals by delivering more of your messages “in person.”