Email marketing remains one of the most prolific forms of digital marketing. In fact, as new platforms and fads come and go, email marketing continues to be one of the most useful tools a marketer has in their arsenal. So, naturally, marketers want to know, “what the most helpful email marketing tools?”
From free email marketing platforms and email marketing templates that help all marketers develop their strategy to automation software that helps manage campaigns, email continues to flourish. To help, please find some of the most well-known email marketing tools that add value to your strategy and operations.
Comprehensive Email Marketing Tools
For many marketers, an all-in-one solution is the best option. There are a few well known tools that remain very popular because they work. Plus, these comprehensive email software platforms enable campaigns to grow with marketing teams.
AWeber offers a comprehensive email platform that works for every type of marketer and each stage of company. The platform includes standard features that help jumpstart a new email strategy, while also providing advanced features that seasoned email marketers rely on for more complex campaigns. As AWeber declare, the software works for everyone.
“From the first “hello” to customer to fan, easily move subscribers to the next stage with our campaign builder. Trigger targeted, personalized email sequences based on a subscriber’s action. Use our analytics dashboard to see how many people open your emails, click links, go to your website, make a sale, and more.”
Constant Contact is another well-known, reliable and value add email platform because it works. In particular, the platform offers an expansion strategy for companies looking to test the email marketing waters. The software starts at a free price point, but starts costing more money as your email list (and desired features) grows. The Constant Contact team why their software and email marketing tools resonate with their customers.
“We make email marketing easier, faster, and, well, funner. Awe-inspiring templates. Easy-to-use editor. Powerful list-building tools. Expert advice and live support. Constant Contact delivers everything you need to connect with customers, grow your business, and watch big-time results pour in—in real time. So pop some popcorn. It doesn’t get more fun than that.”
Mailchimp offers a simple and intuitive software platform that remains one of the most popular email marketing tools on the market. For example, Mailchimp includes all of the main features that other major email solutions offer as part of the free pricing tier (with the caveat that the distribution list within the free tier). Learn why Mailchimp continues to remain one of the best email marketing tools available.
“Design for the business you want to be. You don’t have to be a designer or tech whiz to use Mailchimp. Our design tools make it easy to create sophisticated campaigns that shine a light on the best of your business. With millions of customers come millions of insights. Mailchimp puts your data to work so you can gather insights on your most successful campaigns and get personalized advice for your next move.”
Design Focused Email Marketing Tools
As an email strategy develops, marketers require more specialized tools than an all-in-one marketing tool. For example, design helps engage with prospective customers and drive action. To help, here are some email marketing tools that help with design.
My Emma offers the standard features, but focuses on visual designs. As a result, the email marketing tool helps non-designers or visual-first marketers with enhanced options to create and design email templates and campaigns. The software includes downloadable options that help customize your desired email templates as well. My Emma shares why they help marketers.
“With our powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. Our tiered Emma HQ platform makes it easy to manage your email marketing across multiple departments or locations, share templates and creative assets, and quickly approve every email before it goes out. With our pre-built apps and integrations, you can use your data to power highly-personalized messaging—and see the full impact of your emails on your larger marketing initiatives.”
Litmus helps marketers design an email campaign with an easy-to-use, web-based, drag-and-drop email editor. The software enables marketers to design email templates from scratch or leverage the existing (and customizable) templates. Plus, although Litmus offers intuitive design features, the software also includes tracking and other common features. Litmus helps marketers avoid mistakes, which provides comfort to marketers.
“Build, edit, and instantly preview your emails across 90+ clients. Plus, utilize integrations with popular email platforms to speed production and reduce errors. Catch broken links, images, and tracking, as well as test campaign load time, scan your subject line for improvements, and more with a simple, automated check. Quickly identify potential issues preventing your email from being delivered, and use actionable in-product advice to fix them.”
BombBomb offers a video email service. As opposed to other email marketing tools on the market, BombBomb helps companies send personalized video emails to prospects or existing clients. As design increasingly moves to video, BombBomb provides a unique and niche product in the email marketing world.
“BombBomb makes it easy to build relationships through email, text, and social media. BombBomb is the fastest way to record and send video messages, keeping you face-to-face with the people who matter most. Build trust faster, convert more leads, and generate more referrals by delivering more of your messages “in person.”
Analytical Focused Email Marketing Tools
Another component of a fully developed email marketing strategy includes analysis. For an effective email marketing plan to work, marketers must understand the engagement and return on investment from the emails sent their distribution list. As a result, analytically focused email marketing tools help marketing teams decipher their email campaigns and leverage the types of emails that perform, while continuously testing the emails that fail to achieve the desired effect. To help, here are some email marketing tools that help with analysis.
Mailgun offers a transactional email software integration that allows marketers to send, receive, and track emails. The software, which primarily focuses on the developer community, includes superb features intelligent inbound routing, storage, and email validation. Additionally, the software helps marketing teams send mass amounts of transactional or bulk emails, while including a searchable log that helps teams scale email campaigns. Finally, MailGun allows team to test, track and analyze any part of an email program.
“Sending 10s of millions of emails a month requires an extra level of diligence to ensure you maintain a positive sending reputation. Let us help you get more emails delivered, customized to your needs. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Route and forward email directly into your app or inbox. Email parsing turns your emails into easy-to-digest structured data and spam filtering keeps out unwanted emails. Searchable logs mean you always know what is happening to your email while tags make it easy to A/B test and report on your data, and all via our webhooks.”
Hunter provides an email marketing tool that helps marketers find the right customer segment for each email campaign. Additionally, Hunter leverages email IDs, which combines with analytic features to help email marketing teams confirm messages reach the right contacts from your distribution list. As opposed to engagement features, Hunter helps teams ensure their messages get delivered.
“At Hunter, we are convinced the most valuable data is sourced and processed using transparent methods. Every single email address we collect and distribute in the Domain Search has public sources we indicate, along with the discovery dates. Find the email addresses of people you want to contact one by one or in bulk to enrich your database. The Email Finder uses a large number of signals to find the proven or most probable email address of anyone in a fraction of a second.”
Another email tool that helps marketing team find the correct contacts within a distribution list, Clearbit Connect helps connect with anyone in your list. Similar to Hunter, Clearbit Connect works with large data sets and helps find contacts by name, job title or role. Combined with other analysis, this email tool helps develop, nurture and grow revenues by sending the right type of email to the right people.
“Find any email in under five seconds. Clearbit Connect makes it easy to get in touch with anyone—right from your inbox. Over the years, resourceful email hunters have come up with all manner of search strategies. The earliest attempts relied on plain old guesswork. Later years saw salespeople spend their days sifting through hundreds of website pages and social media accounts. Today, more than 300,000 marketers and sellers use a simpler, smarter approach: Clearbit Connect. We’re recapping the history of email finding, from the first prehistoric tactics, through to today’s powerful, data-driven tools. Just type the name of the company you are trying to contact and instantly see available contacts at that account.”
Sales (& Customer Service) Focused Email Marketing Tools
Companies invest in an email marketing program because email drives revenue. In fact, email marketing delivers the highest ROI of all digital marketing tools. So, naturally, companies need some additional email marketing tools that help produce the revenue growth they desire. To help, here are a few email marketing tools that sales and customer service teams can leverage to produce results.
Infusionsoft, which is owned by Keap, provides an automated customer relationship management (CRM) platform. As a CRM, Infusionsoft automates different sales and marketing processes of any organization, which includes email marketing. The software maintains all relative customer information in one location that includes customer communication. As a result, Infusionsoft helps personalize and send automated emails, along with A/B testing that optimizes your email marketing campaigns.
“Infusionsoft automates your sales, marketing, and business processes exactly to your specifications. Our customers report saving over 47 hours a month—and you can too. Over 200K small business users trust Infusionsoft by Keap to organize and automate their processes. Put it to work and free up time to grow your business.”
Although relatively new to the email marketing industry, Sendlane offers email teams with unique and interesting features. For example, the software relies on machine learning, which helps teams understand open rates. As a result, marketing team can optimize times to send emails with advanced segmentation. Sendlane software continues to expand, but importantly, the team offers some great customer support.
“Turn your passion into sales with automation. Say goodbye to manual data transfers and hello to “set-and-forget-it” automations! With Sendlane, everything from your landing page to your ad platform to your webinar platform to your shopping cart can be seamlessly connected! Eliminate the manual work and heavy lifting that comes with the delivery of your communications and start nurturing each lead with engaging, relevant content. 100% automated.”
SendX offers a simple software solution aimed at “non-marketers” that need help with their email marketing campaign. For example, SendX features an opti-send technology that automatically resends campaigns to contacts that failed to open the initial email. This feature helps teams with limited time to increase open rates through the automated feature.
“We exist to help web businesses grow their revenue using email marketing. We do that by building better marketing software which rather than being focussed on vanity metrics like opens and clicks, delivers revenue and conversion growth. SendX spent countless hours in frustration reading 100’s of blogs, following all these marketing gurus and trying to set up various marketing tools. As a business, we only cared about serving our customers well and making enough revenue to sustain us. We know there are millions of businesses like us who are currently struggling to make their businesses thrive. They want tools which focus on revenue and conversions, tools that deliver business results and not just show vanity metrics like opens or clicks. SendX is built by us to solve this problem for people like us.”
For more email marketing tools, the following links include additional software solutions.